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Why would the SEO World Championships choose globalwarming awareness2007 as their search phrase? The "SEO World Championships" are the brain child of GetUpdated, a Sweden SEO Company. They claim the purpose of this championship is meant to further the development of the SEO field. However, on January 15th, when they unveiled their keyword phrase “globalwarming awareness2007" you couldn't help but wonder if they had ulterior motives.
A conscious decision was seemingly made when choosing the phrase Globalwarming Awareness2007 for the contest. Obviously there are political associations tied up in anything that has to do with globalwarming. The question that arises is this just good utilization of free publicity or something else? Taking a deeper look around the SEO competition site might cause an outsider to think that the competition is more about "globalwarming awarness2007" than SEO.
Casually stopping by the globalwarming awareness2007 homepage shows what would appear to be an extensive contest. The prizes include a car, a cruise, and a big screen TV.An amusing spoof publicizing the competition is located on the homepage, and is rather sharply done. Every page shows the best three sites based on their rankings. Prominently hosted in the center of the homepage is the phrase "Globalwarming Awareness2007."
It’s all very professional looking. Of course that changes when you peek behind the curtain. If you were to take a look at the globalwarming awareness2007 top three list you would find that it can be very inaccurate. The board doesn’t actually confirm that the sites follow the rules of the contests. Sites are added to this list purely based on how they rank in the search engines for globalwarming awareness2007.
Considering how much the prizes are worth, they could have paid the small expense to build a more accurate program.This becomes an even bigger point when you consider that five days after the globalwarming awarness2007 phrase was released a participant had built a better script for their own page.
Since we're talking about the rules, they are calling this the SEO World Championships aren't they? You would think that the rules would cover everything from meta tags to how to dot the i in globalwarming awareness2007. Can you guess how many regulations there are? 150? 200? 6325? How about 4. Out of those four, three of them are cut and dry qualification rules. Anything these missed is covered by the last rule. And it doesn't even really count as a rule. Rather they turned all authority over to Google's vague webmaster guidelines as the standard for the contest. Here is a rather vivid comparison,the page discussing globalwarming awareness2007 actually has more text than the page discussing the rules. they turned all authority over to Google's vague webmaster guidelines as the standard for the contest.
If you follow the link to the globalwarming awareness2007 forum the participants of this contest are starting to wonder about the contest themselves. Majority of the most popular threads bring to light issues not covered in the globalwarming awareness2007 guidelines. In fact if you look at the moderator's responses often contradict each and make you wonder how much they actually know about SEO.
Basically what it comes down to is, what do you think this is about SEO or globalwarming awareness2007?
