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Why would customers give feedback at all? There's got to be a strong motive behind it, because no one wants to waste their time for nothing. In forex business, for example, when a customer posts a feedback about a service or product they experienced, it's usually because he/she was frustrated about the experience and posting a negative feedback would be the only way to vent it. By common sense, nobody (or rarely anybody) would love a forex product or service so much that they spend all the time to post a nice feedback about it, unless of course, somebody pays them to do so.
With that in mind, you can speculate that most positive feedback messages are not much of value, as they probably carry some kind of agenda in the dark. Wait a minute, but that doesn't mean all negative feedback are candid. Think about it... suppose you have a forex product that you make some money out of it. Suddenly there's another site that also sells a similar product. You can see that part of your sales are lost to that competitor. So naturally, you may try your best to persuade potential customers to buy from you instead of your competitor. The most effective way is to launch a smear campaign, like faking negative feedback and reviews about your competitor. Smear campaigns, although dirty and humiliating, are proven to be very effective in politics.
Marketing is no exception. Most people back away from purchases after they read negative feedback about the merchant or product.
But why are negative feedback still considered more helpful? Well, it's sort of like an exam, where a multiple-choice question is a lot more easier to do then an open question. In a multiple-choice question, you can try to eliminate the less likely answers to pick the most likely one. Whereas in an open question, you may not know exactly where to start. Similarly, if all reviews and feedback about a product were positive, then you would have to think very hard to figure out any possible cons among the given pros. As the matter of fact, all merchants already do a good job of listing out all the pros about their products. So you don't really need others to tell you all good things about those. But rather, you need the negative ones. You need to read a lot of them and eliminate whatever that don't make sense to narrow them down to the mostly likely negative sides of the product.
Many people are perfectionists. They either have the correct information or nothing at all. But in real life there's hardly anything perfect. Perhaps life is pretty much a process of eliminating the unwanted in search of what you want, and that's what happening at ForexCop.com!
