The custom installation industry is heavily dependent upon the housing industry, with most of the projects revolving around new builds and the renovation of newly purchased homes. The "Credit Crunch" has provoked the unavoidable decline of the custom installation industry during this financial downturn. Finite Solutions (CEDIA awarded, UK's best Custom Installer 2008) knew they had to do something to compete against the UK recession.

Marketing director, Fraser Stride had always ensured that www.finitesolutions.co.uk was well optimised, complemented by a consistent Google PPC (Pay Per Click) campaign. Due to the credit crunch, the sites hits were on the decrease, despite maintaining strong positions in Google. Fraser knew it was time to bring in a SEO specialist to withstand this downturn in their potential clients search volume.

Fraser selected www.morganicseo.com from the respective competition, due to their attention to detail in performing the required research, and choosing the correct technique, to ensure a winning strategy. Morganic SEO is under UK management, but located in Hyderabad, India, allowing www.finitesolutions.co.uk to undergo an effective SEO campaign, while keeping within a realistic budget.

The SEO Brief
With the website being newly redeveloped by Morganic SEO's sister (web development company Purple Skies); it was the perfect opportunity to create a new efficient and effective SEO campaign. The campaign objectives were simple...

1. Maintain top positions for the most popular and relevant keywords for their business.
2. Optimize every page in detail to provide high relevancy of content, for long tail keywords.
3. Increase brand awareness through on line marketing and press releases of their recent projects and activity, furthering the integrity and reputation of their services.

BR> 4. Improve optimization for the brands and areas that Finite Solutions work with and in.
5. Lower their Pay Per Click (PPC) campaign expenditure.

The SEO Strategy

Performing thorough keyword research and comprehensive competition analysis, Morganic SEO were able to formulate a strategy optimising for a wealth of strong keywords. After implementing these accurate and comprehensive on-site SEO changes, they then enfoced selected Off-site SEO techniques opted to complement the foundation established by the recently optimised site.

To promote the latest projects and activities of Finite Solutions, such as winning 3 prestigious 2008 CEDIA awards, Morganic SEO performed article submissions with complementary SEO techniques to ensure a wide audience.

The Results

No.1 Google positions for the most popular and related keywords to Finite Solutions' sector.

The focus of optimization on the individual pages generated huge traffic from the less predictable, but more frequent long tail keywords.

With regular press releases from Finite Solutions, they were able to publish a wealth of articles on the correct article sites, ensuring their business was familiar far and wide. This not only increased awareness of Finite Solutions' services, but these articles reassured prospective clients of their experience and expertise, finally resulting in a growth in conversion ratio and secured contracts.

Fraser said "Thanks to Morganic SEO's online marketing strategy and campaign, we are getting more traffic to our site than ever before, resulting in record number of brochure requests and valuable leads. We have now stopped our PPC spending, in effect paying for Morganic SEO's services."



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Author Resource BoxI am Ravi Raj completed my masters in Clinical research and a good writer. I researched papers on the credit crunch and found out some interesting turns in this steep down era.Read raviraj Profile

I am Ravi Raj completed my masters in Clinical research and a good writer. I researched papers on the credit crunch and found out some interesting turns in this steep down era.