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It seems like Google is forcing itself into the cutthroat world of marketing cell phones with a brand new phone designed to give the iPhone a run for its money. This new phone is called the Nexus One and it packs a massive punch. It is also revolutionary in that it is being sold directly to end users, bypassing cell phone providers in the process. This has the potential to make Google enemies, but Google seems to want to get the phone in as many hands as possible in order to make the phone a success. To some industry analyst, this move is strange because there are already several phones on many different providers that already sport the agile Droid operating system - the same as the Nexus One and that is owned by Google.
There does seem to be one underlying motivation for this move by the Internet search powerhouse, that of ruling the world of mobile Internet access. Google has spent millions upon millions of dollars in an attempt to create and acquire a set of mobile phone assets that will position them advantageously to rule the market. Among these products are Google Latitude, a social GPS tracking app that works on the Google Maps interface, Google Talk, GMail, and a host of other mobile applications. They want to be the king of the cell phone Internet searching hill and they are poised to do it.
When it comes to understanding why a company like this has spent so much money on these applications and hardware one must look no further than money. Google wants to make a boat load of it off of their understanding of how to monetize Internet search traffic. They have developed a mutli-billion dollar industry by monetizing personal computer Internet search traffic and they hope to recreate that success in the world of mobile phones. In order for that to occur they need to create a superior experience for their users and all their efforts have been to that end.
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One major feature that Google has tried to make us of is GPS tracking. There are several reasons for this but discussing two of them will give readers a general understanding of their motivations. The first is that GPS tracking enhances the Internet browsing experience of users. For example, an individual's car breaks down in a strange city. Unable to tow the car back to a known mechanic they have to scramble and find someplace to tell the tow truck to take their car. They take out their smartphone and run a search for mechanics based upon their current location and begin reading reviews of the mechanics starting with the closest ones first. Through this process of utilizing GPS tracking based search they are able to find a reputable mechanic and save themselves a lot of hassle and heart ache.
GPS tracking also helps Google make some money off of the person's searching activity. In the example above the user when to a search engine to find what they were looking for. If this engine was Google, which it probably was, they probably saw a few sponsored listings at the top of the page. If they had clicked on one of these listings Google would have made some money off of their users at the expense of an auto mechanic who took advantage of the advertising opportunityto try and drive traffic to their website.
Google is trying to get people to use their cell phone and their programs because they want to feed their massive advertising revenues. GPS tracking stands at the center of these efforts and is certainly not going anywhere in the near future. If consumers want to be secure, they need to learn about what GPS tracking can do for them and secure their privacy so that companies cannot abuse it.
