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Jayne’s phone rang at 9:30 pm. It was a long time client, Mr. Cherry; calling to let her know a tree had fallen on his home. Jayne was his insurance agent. The tree had not gone through the structure but there was obvious concern and he needed some reassurance.
Mr. Cherry had called the fire department but they were not able to provide assistance. Given the time of night, there was no other agency or service that could come out to help. He’d have to wait until the morning.
Jayne had planned on calling Mr. Cherry when she arrived at the office the next day. However, on here way, she decided to stop by instead. She of course asked how he was doing and took some pictures. They spoke briefly about the situation and she put his mind at ease that all would be taken care of; she would coordinate everything.
As she was leaving, Mr. Cherry told her how impressed he was that Jayne would take the time to personally check on him.
In fact, he was so grateful that he told all of his family members the story. Within a year, they all became Jayne’s clients as well!
Though Mr. Cherry had been a long time client, Jayne didn’t know he was a Realtor. A profession that’s a natural power partner for an insurance agent. Now as he sold houses, whom did he recommend for their insurance? You got it! He was personally responsible for over 12 additional referrals.
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How do you tap into others’ networks?
• Always serve others first. If you take care of your network, they will take care of you.
• Consistently build on and deepen the relationships you have with your contacts and clients. It is essential!
• Go the extra mile. Send birthday & holiday cards, call occasionally just to say hello, send e-mails thanking them for their business.
• It’s said that every person knows at least 250 people so be very careful about dismissing anyone you may meet, you Never know who he or she may know!
As the famous poet, Maya Angelou wrote, “People will forget what you said, they’ll forget what you did, but they’ll Never forget how you made them feel”.
There are many Business Networking opportunities out there, both offline and online, but none of those contacts will matter if you don’t take the next step and Build Relationships. When you build a web of connections, all linked back to you, referrals will be flying back at you faster than you can catch them! Discover how to create a mob of clients beating a path to your doorstep. Sign up for my Fr’ee newsletter @ [url=http://www.joellekosmin.com/sq[/url]
